I want to start off by saying I was truly taken aback by just how different this video-making endeavour was compared to what I expected it to be! Through this experience I was able to add valuable skills to my digital media toolbelt, including speaking to a virtual audience, planning, editing, and navigating Creative Commons licensed material. While it was more challenging than I anticipated, the results were still really rewarding.
What my audience needs to know about AI in banking
The digital media context that piqued my interest was that of ‘New Intelligence,’ looking at Artificial Intelligence. With the broad assignment brief, I decided to focus my video on the topic of AI’s implementation within the banking sector.
Despite choosing a focus for my video, I thought it was still important to introduce the concept of AI in general, which in turn helped me to convey that AI is something that has already been implemented in almost every aspect of our daily lives (Jennings 2019, p.1).
There is so much to talk about in the area of AI in banking, which meant I had to be decisive about which aspects of the technology were most important to discuss. I basically made these decisions on which points to include based on what I thought were the most interesting, which I hope will open my audience’s eyes to these fascinating and relevant technological advancements.
Video planning strategies
To follow on from my mention of decision-making about what to include in my video, I planned my script by gathering the most thought-provoking applications of AI that I came across. I wanted to sequence my video logically, so I tried to emulate the natural flow of ideas that came to me when I was researching this topic.
I had lots of fun with the use of overlays, and incorporated a range of different source material in my video. One trick I learned with my editing was to end the next overlay about one to half a second into the following audio clip, which I found was a good strategy for the flow of the video and making sure a new visual didn’t appear too abruptly for the viewer.
In terms of my filming setup, I opted to film in the evening to that I could experiment with the lighting more than I did in my previous videos. I addressed the feedback I received from my introductory video and included my tall floor lamp as additional lighting.
I sat in the middle of the frame in order to employ the rule of thirds, and featured a mostly plain, white background. This was intended to not distract too much from the overa;; content of the video, as the use of overlays coupled with a busy backdrop can sometimes overwhelm the viewer.
I selected music that struck me as ‘inquisitive’ and would speak to the mystery surrounding Artificial Intelligence. It was after I added the music that I really felt like my video was complete.
Continuing the learning journey
Overall this was an insightful experience that cemented my learning about Artificial Intelligence. I’m excited to pursue my newfound appreciation for AI and continue experimenting with digital media within my university experience and beyond.
Video/Article References
Music used
Nameless: the Hacker’s Title Screen (https://freemusicarchive.org/music/BoxCat_Games/Nameless_the_Hackers_RPG_Soundtrack/BoxCat_Games_-_Nameless-_the_Hackers_RPG_Soundtrack_-_22_Nameless-_the_Hackers_Title_Screen) by BoxCat Games (CC BY 3.0)
Images used
Bonn, Hauptpostamt am Münsterplatz (https://commons.wikimedia.org/wiki/File:Bundesarchiv_B_145_Bild-F079066-0009,_Bonn,_Hauptpostamt_am_M%C3%BCnsterplatz.jpg) Unknown author (CC BY-SA 3.0)
HK Central Hang Seng Bank HQ Des Voeux Road Queue ATM Oct-2015 (https://commons.wikimedia.org/wiki/File:HK_Central_Hang_Seng_Bank_HQ_Des_Voeux_Road_Queue_ATM_Oct-2015_DSC.JPG) by RoGOGO SWCC India (CC BY-SA 4.0)
Staff Writing Letters to Service Men and Women (https://flic.kr/p/aWoCzr) by Maryland GovPics (CC BY 2.0)
Videos used
Artificial Intelligence in the Contact Center Industry
(https://www.youtube.com/watch?v=wQoOYl_vyUI) by Genesys (CC BY 4.0)
Making AI more trusted, by making it explainable
(https://www.youtube.com/watch?v=dSYnNtH_8LY) by IBM Research (CC BY 4.0)
AI for FSI (vertical) – Risk Analytics & Fraud Prevention
(https://www.youtube.com/watch?v=4nOn-Ic9Hw0) by Turing Challenge (CC BY 4.0)
A Glimpse At The Future Controlled By Artificial Intelligence (https://www.youtube.com/watch?v=RU7Rc0pH91k) by Neverlosetruth (CC BY 4.0)
The potential of Open Data (https://www.youtube.com/watch?v=bwX5MAZ6zKI) by Open Data NZ (CC BY-SA 4.0)
From CES 2020: Artificial Intelligence Developers Lab (https://www.youtube.com/watch?v=Wzgfm5BH4qY) by STMicroelectronics (CC BY 4.0)
Heroic.com Cybersecurity System Powered by Artificial Intelligence and Blockchain (https://www.youtube.com/watch?v=kySxLuxRUs0) by Bonanza Kreep (CC BY 4.0)
References
Boden, MA 2016, AI: Its Nature and Future, Oxford University Press, Oxford.
Canada’s banks turning to artificial intelligence to better serve client needs 2018, online video, CBC News, 9 January, retrieved 21 August 2020, <https://www.youtube.com/watch?v=_jGwrC_r9JU>.
Digalaki, E 2019, The impact of artificial intelligence in the banking sector & how AI is being used in 2020, Business Insider, retrieved 21 August 2020, <https://www.businessinsider.com/ai-in-banking-report?r=AU&IR=T>.
Hawking, S, Russell, S, Tegmark, M, and Wilczek, F 2014, Transcendence looks at the implications of artificial intelligence – but are we taking AI seriously enough?, The Independent, retrieved 20 August 2020, <https://www.independent.co.uk/news/science/stephen-hawking-transcendence-looks-at-the-implications-ofartificialintelligence-but-are-we-taking-9313474.html>.
Jennings, C 2019, ‘An Uncanny Ability to Learn,’ in Artificial Intelligence: Rise of the
Lightspeed Learners, Rowman and Littlefield, Lanham, pp. 1-15.
Ris, K, Stanković, Ž & Avramović, ZŽ 2020, ‘Implications of Implementation of Artificial Intelligence in the Banking Business in Relation to the Human Factor’, Journal of Information Technology & Applications, vol. 10, no. 1, pp. 49–57.
The Royal Society 2018, AI narratives: Portrayals and perceptions of Artificial Intelligence and why they matter, workshop findings, retrieved 20 August 2020, <https://royalsociety.org/-/media/policy/projects/ai-narratives/AI-narratives-workshop-findings.pdf>.
Amy Norton 
